Coming soon to iPhone

Picking wine is daunting. So we pick for you.

Wine lists are intimidating. Shop shelves are worse. And the person recommending across the table doesn't know your taste — or what's good for you vs. good for the bill. Photograph either one. We read every bottle and pick the one you'll actually love.

One email at launch. Nothing else, ever.

Two moments

Built for the exact second you need it.

The wine list arrives. The shelf stares back. That's when we step in — and pick the bottle you'll love from what's in front of you.

At the restaurant.

Photograph the wine list. We read every bottle on it and pick the one that matches the food you ordered and the way you actually drink.

At the shop.

Tell us the occasion and your budget. We surface three picks from the shelves — a safe favourite, a step up, and a stretch. Or scan a single label to vet it.

On your side

Good advice needs to know you — and have no reason to nudge.

Most wine advice fails one of those two tests. A great sommelier nails both, and they're worth the visit. Most nights, you don't have one across the table.

Knows your taste

A friend who's drunk with you for years knows you hate oak and love a sharp white. A stranger with a list is guessing — politely, expensively. YourPour learns from every bottle you've thumbed up, so the pick fits the person actually drinking it.

No reason to upsell

The bottle that's best for you isn't always the bottle that's best for the bill. We don't take a cut of what you order. We make money when you keep using the app — which only happens if the pick was right.

The villain isn't the sommelier. It's ordering blind.

How it works

Three steps. Then it just knows.

i.

Seven quick questions.

No jargon, no tasting notes you have to fake. Coffee or tea, citrus or stone fruit — we work it out from there.

ii.

Photograph what's in front of you.

A wine list, a shelf, or a single label. We read it, cross-check it against your profile, and write up the bottle worth ordering.

iii.

Tell us what you thought.

A thumb up or down on every pick teaches your profile what's a real preference and what was just last Tuesday's mood.

Live in a wine shop

Pick between two bottles,
in seconds.

Real shop. Real bottles. The app reads each label, weighs them against your taste profile, and tells you which one to buy.

Two real bottles · One pick · Eighteen seconds

What you get back

One bottle. One clear answer.

No 47-bottle list to scroll. No star ratings to decode. One pick from the list in front of you, and one sentence on why you'll like it.

  • Picks from the list, not a database.

    The recommendation is always something on the wine list you photographed. No suggestions you can't actually order.

  • A taste profile that learns.

    Every thumb up or down sharpens what we know — telling preferences apart from one-off mood. You can re-anchor it whenever your taste shifts.

  • Pairing-aware.

    Tell us what you're eating and the pick adjusts. Steak night, oyster bar, or "we just want something to share" — same app, different brain.

  • One bottle to compare two.

    Stuck between two bottles on a shelf? Photograph both. We weigh them side by side, including price, and tell you which is the better buy.

From the maker

YourPour is the app I wanted to use. I love wine but I always froze in front of restaurant lists and shop shelves — guessing, ordering the same safe thing, or asking someone who didn't know me and pretending I understood the answer. So I built the friend I wished I had with me.

— Carlo Giulietti

Questions

Things people ask before they sign up.

Do I need to know anything about wine?

No. The whole point is that you don't. The quiz uses everyday language — citrus or stone fruit, coffee or tea, do you like olives. We translate it into the wine vocabulary on your behalf.

Does it actually read the wine list I photograph?

Yes. The recommendation always comes from the bottles that were on the list in front of you — never a generic suggestion you can't order. You can photograph up to three pages of a list, or up to three bottles on a shelf.

What if it gets it wrong?

Tell it. Every pick has a thumb up and a thumb down. Your profile sharpens from there — and if your taste drifts, you can re-anchor it from Settings any time.

Will there be a free version?

Yes — a free tier so you can try it on a real list. Full pricing at launch.

When does it launch?

Soon. Join the waitlist and we'll email you once — at launch — with an email invitation. We don't send anything else.

Never order the wrong bottle again.

One email at launch. Then it's just you and the wine list.